Perhaps your book isn’t selling well, or you are just running out of time to promote it, or, let’s face it, we have all had to accept that we have no idea what we are doing. But, on the other hand, a book marketing company can undoubtedly assist you in advancing your author brand and platform.

However, if you want to increase your book sales and revitalize your author brand, you must be prepared to make the most use of your investment.

You obtain insurance when you purchase a house or an automobile. When planning a journey, you want to make sure you don’t spend all your time at the hotel.

So, why would you engage a book marketing company and then sit back and trust that they can make all of your goals come true on their own?

An ordinary author lacks the financial resources to rent out their accomplishment. It requires effort, and no one becomes famous by birth.

A competent book marketing company will be very forward with you about what they can and cannot promise, as well as what their objectives are for each plan they propose.

Keep looking if you come across a book marketing company that offers you alternatives based on your budget throughout your search.

Yes, there are tried and tested author promotion tactics that work for many books and marketplaces right now, but you don’t need to hire a book marketing business to carry out those fundamental strategies.

If that’s all you want, I recommend getting your hands dirty and doing some research. After that, learn the ropes and put money aside for a holiday.

To take your book to the next level, you need to engage a book marketing company. This entails a variety of channels, methods, knowledge in areas you don’t have, and access to readers you don’t have, among other things.

So, if you want to take complete benefit of your investment and sell more books, here’s a list of tasks you can do before hiring a book marketing company.

Communicate With Your Readers

It’s not as simple as putting your book on a few retail sites and hoping for the best. You must appreciate the people who buy the books, write the reviews, and spread awareness about them. Make yourself accessible to your audience. Then make a genuine connection with them. You may do this in a variety of ways, but make sure you engage your followers either personally or on any other social platform. 

Develop A Catchy Authors Website

A website demonstrates that you are serious about your job and provides a way for your followers and the media to communicate with you. It also helps to promote your brand. While it may not be required for your first publication, it is almost a must if you want to be a professional author and sell more books in the long run. In fact, if you follow this suggestion, it may turn into a 24-hour sales machine.

Make The Most of Social Media Platforms

Many people hate social media, but you need to step out of your comfort zone if you want to make your book flourish. However, that does not imply that you must register for every platform. Depending on your target market, gender, age, interests, and so on, some are better than others. So you should be better off with just one good thing rather than trying to juggle all of them.

Gain Access to A Professional Network

If you have written nonfiction, I hope you have a strong professional relationship with your subject. Successful individuals produce books on almost every subject you can think of, so you are up against the pretty stiff competition.

But what distinguishes you from the rest? You have a network. Get expert reviews and blurbs, and ask them to spread the word about your work. Expand your network by attending industry-specific events and conferences.

Offer Newsletters

Regular doesn’t always imply often. You might only be able to do it once a month or once every three months. The key is that you are growing your email list, which is valuable as gold. These are the folks who are most likely to buy from you again, and you want to keep in touch with them. Just keep in mind to provide something unique or entertaining in each newsletter. Announce a new release, a forthcoming event, a free download, and so on. People receive many emails, so don’t waste their time by sending anything that isn’t worth their time.

Don’t Give Up on Writing Your Next Book

After the lack of reviews worry, the biggest problem is promoting an author who has no intentions for a follow-up book.

Let me break some hopes right now: you won’t be able to retire with just one book. Alternatively, you may not become famous. It won’t even cover the cost of your automobile. Moreover,it’s possible that it won’t even cover your marketing costs.

But writing isn’t a get-rich-quick plan; it’s more of a marathon than a sprint.

As a result, develop a publication timetable that you can stick to. You may make the most of this by writing new books to sell more of your backlist and vice versa. Plus, if you have a solid timetable in place, you can start marketing your book ahead of time.

Final Thoughts

A book marketing company will not make you a millionaire overnight. They may, however, help you get to the next level by assisting you in identifying the essential building blocks to get to the point where you are cashing checks and generating real money off your books.

You may engage a book marketing company without implementing all of these tactics, or even all of them.

But let this be a lesson in setting realistic expectations!

You can’t expect everyone to greet you with open arms if you arrive at a party with a half-empty bottle of wine and leftovers from last night’s meal.

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